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/competitive-analysis — Competitive Landscape Analysis

Understanding a company’s competitive position is critical for any investment decision. A company might have great financials today, but if it operates in a market where competitors are gaining ground, margins are compressing, or technology shifts threaten its business model, those financials may not persist. Competitive analysis answers: “Can this company sustain its performance, and what are the risks?” This command builds a complete competitive analysis deck through a two-phase process: first scoping and getting outline approval, then building the actual slides. This approach matters because a 10-20 slide competitive deck is expensive to rebuild — getting the outline right first saves significant time. For a deep dive into competitive analysis frameworks (Porter’s Five Forces, moat analysis, positioning visualizations), see the Competitive Analysis Skill page.

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Command Syntax

/competitive-analysis [company or industry]
Examples: 
/competitive-analysis Stripe
/competitive-analysis "embedded payments"
/competitive-analysis "enterprise cloud software"
If no argument is provided, Claude will ask what you want to analyze.

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What It Produces

A complete competitive analysis presentation (.pptx) or structured document covering market context, competitor profiles, positioning visualization, comparative analysis, and strategic synthesis.
Claude will not build slides until the outline is approved. The outline is the cheap iteration point — make structural changes there, not after 15 slides have been built.

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Workflow

1

Scope the Analysis

Claude clarifies the scope (single target vs. multi-company), competitor set, audience depth, and whether investment context (bull/base/bear scenarios) is needed.
2

Propose Outline and Get Approval

Claude presents slide titles and one-line content notes for approval before building anything.
3

Build the Analysis

Claude works through each section: market context, industry economics, target profile, competitor mapping, positioning visualization, deep-dives, comparative analysis, strategic context, and synthesis.
4

Deliver the Deck

A complete competitive analysis presentation with quantified insights, proper citations, and professional formatting.

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How to Customize for Your Firm

claude plugin install financial-analysis@financial-services-plugins
Edit skills/competitive-analysis/SKILL.md to add your firm’s preferred competitive frameworks, design standards, or industry-specific analysis requirements.
  • Competitive Analysis Skill — Full Finance 101 explanation of competitive frameworks, positioning visualizations, and moat analysis