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What is an Investment Proposal?

An investment proposal is a personalized presentation created for a prospective client that outlines your firm’s approach, proposed investment strategy, expected outcomes, and fee structure. It is the primary sales document in wealth management — the equivalent of a pitch book in investment banking. The best proposals demonstrate that you listened during the discovery meeting, understand the prospect’s unique situation, and have a clear plan to help them achieve their goals. Prospects are often evaluating 2-3 advisors simultaneously. The proposal that wins is usually not the one with the flashiest charts or lowest fees, but the one that most clearly articulates how the advisor will solve the prospect’s specific problems.

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Command

/proposal [prospect name]
Loads the investment-proposal skill to create a personalized investment proposal.

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Proposal Structure

  1. About Our Firm — philosophy, team, service model
  2. Understanding Your Needs — restate their goals and key planning considerations
  3. Proposed Investment Strategy — recommended allocation, investment vehicles, tax-aware approach
  4. Expected Outcomes — projected growth scenarios, Monte Carlo probability, risk metrics
  5. Fee Structure — advisory fee schedule, underlying expenses, total cost estimate
  6. Getting Started — account opening process, transition plan, first 90 days

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Output Format

  • PowerPoint presentation (12-15 slides) with firm branding
  • PDF leave-behind version
  • One-page summary for follow-up email
Compliance must review before presenting to prospects. Always include disclaimers (projections are hypothetical, past performance, etc.).

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How to Customize

Edit the investment-proposal skill to include your firm’s branding, standard allocation models, fee schedule, and compliance-approved disclaimers. See the Investment Proposal skill for the full proposal framework and customization guidance.