> ## Documentation Index
> Fetch the complete documentation index at: https://financecontext.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitive Analysis Command

> Create a competitive landscape analysis -- learn how to evaluate market positioning, competitor dynamics, and strategic moats.

# `/competitive-analysis` -- Competitive Landscape Analysis

Understanding a company's competitive position is critical for any investment decision. A company might have great financials today, but if it operates in a market where competitors are gaining ground, margins are compressing, or technology shifts threaten its business model, those financials may not persist. Competitive analysis answers: **"Can this company sustain its performance, and what are the risks?"**

This command builds a complete competitive analysis deck through a two-phase process: first scoping and getting outline approval, then building the actual slides. This approach matters because a 10-20 slide competitive deck is expensive to rebuild -- getting the outline right first saves significant time.

For a deep dive into competitive analysis frameworks (Porter's Five Forces, moat analysis, positioning visualizations), see the [Competitive Analysis Skill](/en/financial-analysis/skills/competitive-analysis) page.

## Command Syntax

```
/competitive-analysis [company or industry]
```

**Examples:**

```bash theme={null}
/competitive-analysis Stripe
/competitive-analysis "embedded payments"
/competitive-analysis "enterprise cloud software"
```

If no argument is provided, Claude will ask what you want to analyze.

## What It Produces

A complete competitive analysis presentation (.pptx) or structured document covering market context, competitor profiles, positioning visualization, comparative analysis, and strategic synthesis.

<Note>
  Claude will not build slides until the outline is approved. The outline is the cheap iteration point -- make structural changes there, not after 15 slides have been built.
</Note>

## Workflow

<Steps>
  <Step title="Scope the Analysis">
    Claude clarifies the scope (single target vs. multi-company), competitor set, audience depth, and whether investment context (bull/base/bear scenarios) is needed.
  </Step>

  <Step title="Propose Outline and Get Approval">
    Claude presents slide titles and one-line content notes for approval before building anything.
  </Step>

  <Step title="Build the Analysis">
    Claude works through each section: market context, industry economics, target profile, competitor mapping, positioning visualization, deep-dives, comparative analysis, strategic context, and synthesis.
  </Step>

  <Step title="Deliver the Deck">
    A complete competitive analysis presentation with quantified insights, proper citations, and professional formatting.
  </Step>
</Steps>

## How to Customize for Your Firm

```bash theme={null}
claude plugin install financial-analysis@financial-services-plugins
```

Edit `skills/competitive-analysis/SKILL.md` to add your firm's preferred competitive frameworks, design standards, or industry-specific analysis requirements.

## Related

* [Competitive Analysis Skill](/en/financial-analysis/skills/competitive-analysis) -- Full Finance 101 explanation of competitive frameworks, positioning visualizations, and moat analysis